001. Overview

Unifying the digital home for the world’s leading skylight brand.

As the global leader in skylights, VELUX needed its residential experience to reflect both its scale and expertise. We partnered with the team to bring multiple independent properties together into a single, cohesive destination aligned with global brand standards. The work focused on balancing inspiration with clarity—helping homeowners easily explore products, understand options, and plan their projects with confidence.

Services

UI Design

Animation

Art Direction

Generative AI

Industry

Home Improvement

Residential Products

Agency

Mode

001. Overview

Unifying the digital home for the world’s leading skylight brand.

As the global leader in skylights, VELUX needed its residential experience to reflect both its scale and expertise. We partnered with the team to bring multiple independent properties together into a single, cohesive destination aligned with global brand standards. The work focused on balancing inspiration with clarity—helping homeowners easily explore products, understand options, and plan their projects with confidence.

Services

UI Design

Animation

Art Direction

Generative AI

Industry

Home Improvement

Residential Products

Agency

Mode

002. Performance

A performance-driven experience built to turn inspiration into action.

A streamlined structure, clearer product education, and an integrated project cost calculator helped homeowners move forward with confidence. The updated experience increased engagement across devices while giving homeowners the clarity and confidence to move from exploration to action.

+34%

Engagement Rate (Desktop)

+24%

Engagement Rate (Mobile)

81%

Project Calculator Completion Rate

002. Performance

A performance-driven experience built to turn inspiration into action.

A streamlined structure, clearer product education, and an integrated project cost calculator helped homeowners move forward with confidence. The updated experience increased engagement across devices while giving homeowners the clarity and confidence to move from exploration to action.

+34%

Engagement Rate (Desktop)

+24%

Engagement Rate (Mobile)

81%

Project Calculator Completion Rate

Thanks for taking a look. Want to see more?

© 2026 Will Green

Thanks for taking a look. Want to see more?

© 2026 Will Green

Thanks for taking a look. Want to see more?

© 2026 Will Green