Boar's Head
®
Boar's Head
®
Boar's Head
®
001. Overview
Reimagining the Boar’s Head digital experience to reflect a legacy of craftsmanship and the pinnacle of quality.
We redesigned the website for Boar’s Head to reflect the brand’s gold standard for quality and leadership in the category. Built around richer product storytelling and clearer paths to discovery, the experience elevates how products, flavors, and recipes are explored—bringing greater depth, clarity, and intention to every interaction.
Services
UI Design
Animation
Art Direction
Production
Industry
Specialty Foods
Consumer Products
Agency
Mode
002. Performance
An experience designed to support discovery, engagement, and performance.
By pairing streamlined navigation with deeper product narratives, the experience makes it easier to move from inspiration to action. Expanded culinary notes, flavor profiles, and richer visuals create a more engaging journey—supporting exploration, increasing engagement, and reinforcing Boar’s Head’s position at the top of the category.
33%
Increase in views per session
15%
Decrease in bounce rate
5x
Increase in organic traffic to store locator
001. Overview
Reimagining the Boar’s Head digital experience to reflect a legacy of craftsmanship and the pinnacle of quality.
We redesigned the website for Boar’s Head to reflect the brand’s gold standard for quality and leadership in the category. Built around richer product storytelling and clearer paths to discovery, the experience elevates how products, flavors, and recipes are explored—bringing greater depth, clarity, and intention to every interaction.
Services
UI Design
Animation
Art Direction
Production
Industry
Specialty Foods
Consumer Products
Agency
Mode
002. Performance
An experience designed to support discovery, engagement, and performance.
By pairing streamlined navigation with deeper product narratives, the experience makes it easier to move from inspiration to action. Expanded culinary notes, flavor profiles, and richer visuals create a more engaging journey—supporting exploration, increasing engagement, and reinforcing Boar’s Head’s position at the top of the category.
33%
Increase in views per session
15%
Decrease in bounce rate
5x
Increase in organic traffic to store locator
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© 2026 Will Green
Thanks for taking a look. Want to see more?
Social
© 2026 Will Green
Thanks for taking a look. Want to see more?
Social