Big 12 Studios
Big 12 Studios
Big 12 Studios
000. Section Label
Launching Big 12 Studios with a modular, design-driven broadcast system built for what comes next.
In partnership with Raycom Sports, we designed and art directed the broadcast system debuting Big 12 Studios on the national stage. Inspired by the rapid growth of the Big 12 Conference, the identity emphasizes strength, dimensionality, and momentum. As a modular framework, it adapts seamlessly across all 16 teams and sports—supporting an exciting new chapter for the nation’s premier collegiate conference.
Services
Broadcast Package
Animation
Art Direction
Industry
Sports & Entertainment
Broadcast Media
Agency
Mode
000. Section Label
Launching Big 12 Studios with a modular, design-driven broadcast system built for what comes next.
In partnership with Raycom Sports, we designed and art directed the broadcast system debuting Big 12 Studios on the national stage. Inspired by the rapid growth of the Big 12 Conference, the identity emphasizes strength, dimensionality, and momentum. As a modular framework, it adapts seamlessly across all 16 teams and sports—supporting an exciting new chapter for the nation’s premier collegiate conference.
Services
Broadcast Package
Animation
Art Direction
Industry
Sports & Entertainment
Broadcast Media
Agency
Mode
000. Section Label
Unlocking growth alongside the Big 12 Conference as its reach and relevance expand.
The broadcast identity translated naturally beyond live coverage into digital and social extensions. That flexibility allowed Big 12 Studios to show up consistently across platforms, reinforcing recognition and engagement as the conference’s audience and media presence continued to grow.
+20.4K
Instagram followers since launch
+38%
YouTube subscribers since launch
000. Section Label
Unlocking growth alongside the Big 12 Conference as its reach and relevance expand.
The broadcast identity translated naturally beyond live coverage into digital and social extensions. That flexibility allowed Big 12 Studios to show up consistently across platforms, reinforcing recognition and engagement as the conference’s audience and media presence continued to grow.
+20.4K
Instagram followers since launch
+38%
YouTube subscribers since launch
